Crestron CP3N Bruksanvisning
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REDWOOD CIT Y, CA
Hot Performer
Programmatic marketing firm relies on Crestron technology
Programmatic marketing is an extremely competitive business.
Although you may not realize it, many of the banner ads you see on your favorite
social media, news, and shopping sites are served to you via an instantaneous,
user-by-user bidding process. Based on millions of data points, including your
demographics, browsing history, and shopping history, advertisers evaluate how
likely you are to click through an ad and purchase their product. If they believe you
are a good prospect, they can afford to bid more than their competitors to serve you
a specific ad.
What makes the process so competitive is the fact that, typically, this all takes place
in less than a tenth of a second. The effectiveness of a programmatic campaign
thus depends on the quality of the advertiser’s information, and how quickly and
effectively they can act on it.
Rocket Fuel®, Inc. is the fastest growing of several firms that create software to
manage these programmatic campaigns. To thrive in this ultra-competitive business,
they rely heavily on close communication with clients and collaboration between
internal teams. So when they moved into a new headquarters last year, they included
a best-of-class conference center with more than 50 meeting rooms, each of them
based on Crestron technology.
Challenge
Create a technology design standard
for a firm that relies heavily on close
communication and collaboration, and
implement it in their new headquarters.
Solution
Use Crestron technology as the
backbone for extensive audio, video,
and video conferencing systems.
Rocket Fuel
Saying ‘Crestron,’ at least
for facilities folks, is almost
like saying ‘Frigidaire’
for a kitchen – everyone
knows exactly what I’m
talking about. There’s a
basic touch and feel of a
Crestron panel that anyone
can understand and start
using right away.”
— Tim Keogh
Rocket Fuel, Inc.
C A S E S T U D Y | C O R P O R A T E
“
crestron.com | 800.237.2041
Produktspecifikationer
| Varumärke: | Crestron |
| Kategori: | Inte kategoriserad |
| Modell: | CP3N |
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