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Color in Communicaon: Color Light Output White Paper
Michael Goldstein, MSG Communicaons
“Why do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can
never learn how to paint.” Pablo Picasso
Introducon
Pablo Picasso is only one of many who pay tribute to the importance of color. For designers and
purchasers of products like cars, computers, and cell phones, color is a major consideraon. Color is a
crical element in the communicaon of informaon. According to an American Psychological
Associaon study, The Contribuons of Color to Recognion Memory for Natural Scenes, by hanging an
extra “tag” of data on visual scenes, color helps us to process and store images more eciently than
colorless (black and white) scenes, and as a result, to remember them beer. And when informaon is
projected in business boardrooms and children’s classrooms around the world, color plays an important
role in geng key messages across.
The data projector market has been in existence for more than two decades, with almost 60 million
projectors sold for use in schools, theaters, homes and businesses. Yet, while superior image quality and
brightness have consistently ranked at the top of lists, there has been no standardized buyer’s wish
specicaon to measure the color performance of projectors.
Use of color can draw aenon to important areas of text, a factor oen crical in business and other
presentaons. Studies done by the Pantone Color Instute indicate that “consumers are up to 78
percent more likely to remember a word or phrase printed in color than in black and white.” Further,
“When color is combined with the written word, it impacts readers with…greater recall, recognion and
aenon.”
Similarly, research conducted by Xerox in 2003 found that among business owners:
83 percent believe color makes them appear more successful
81 percent think color gives them a compeve edge
76 percent believe that the use of color makes their business appear larger to clients
Clearly, with color important to eecve so communicaon, most people don’t need to be sold on the
importance of Color Brightness in projected presentaons. Yet while current specicaons give
informaon on b htness (or White Light Output), contrast rao and resoluon, they shed no light on a rig
projector’s ability to reproduce and project bright, rich and accurate colors. Consumers, even
sophiscated informaon technology buyers, have not unl now had a metric to help them understand
what they can expect their projector to provide in terms of color.
Produktspecifikationer
| Varumärke: | Epson |
| Kategori: | Scanner |
| Modell: | Network Scan Module |
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