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Marketing Guidelines Document
2023 Digital Color
Single Function & Multi- - Function
Printers
HL- L3220CDW
HL- L3280CDW
HL- L3295CDW
HL- L3300CDW
MFC- L3720CDW
MFC- L3780CDW
Document for Internal Use Only
Marketing Guidelines Document
3 2 www.brother.com | ©202 Brother International Corporation
WORK IN PROGRESS June 30, 2023
MARKETING GUIDELINES
Brother Digital Color Single- -Function & Multi Function Printers
HL- - - -L3220CDW, HL L3280CDW, HL L3295CDW, HL L3300CDW, MFC-L3720CDW,
MFC L3780CDW-
ABOUT THIS DOCUMENT
The purpose of this document is to provide a guideline to utilize for proper marketing implementation.
The marketing guideline has been prepared to ensure that all elements of our Digital Color Function and -Single
Multi-Function Printers and associated replacement consumables are used in a consistent, considered, and
effective manner.
We urge our business partners to keep the structure and integrity of the wording in order to maintain consistency
across the Brother brand.
All referenced trademarks and registered trademarks are the property of their respective companies.
- Please do not circulate this document to end users -
Marketing Guidelines Document
3 3 www.brother.com | ©202 Brother International Corporation
WORK IN PROGRESS June 30, 2023
Table of Contents
I. Messaging 6
Main Message 6
Positioning Statement 6
Elevator Pitch 7
Key Messages 7
II. HL- 9L3220CDW Marketing Copy & Top 10 Bullets
HL- 9L3220CDW Product Description
HL- 9L3220CDW Top 10 Bullets
HL- - L3220CDW Single Paragraph Description 10
HL- - L3220CDW 100 Word Description 11
HL- - L3220CDW 50 Word Description 11
HL- - L3220CDW 25 Word Description 11
III. HL- L3280CDW Marketing Copy & Top 10 Bullets 12
HL- L3280CDW Product Description 12
HL- L3280CDW Top 10 Bullets 12
HL- - L3280CDW Single Paragraph Description 14
HL- - L3280CDW 100 Word Description 14
HL- - L3280CDW 50 Word Description 14
HL- - L3280CDW 25 Word Description 14
IV. HL- L3295CDW Marketing Copy & Top 10 Bullets 16
HL- L3295CDW Product Description 16
HL- L3295CDW Top 10 Bullets 17
HL- - L3295CDW Single Paragraph Description 18
HL- - L3295CDW 100 Word Description 18
HL- - L3295CDW 50 Word Description 19
HL- - L3295CDW 25 Word Description 19
V. HL- L3300CDW Marketing Copy & Top 10 Bullets 20
HL- L3300CDW Product Description 20
HL- L3300CDW Top 10 Bullets 20
HL- - L3300CDW Single Paragraph Description 21
HL- - L3300CDW 100 Word Description 22
HL- - L3300CDW 50 Word Description 22
HL- - L3300CDW 25 Word Description 22
Produktspecifikationer
| Varumärke: | Brother |
| Kategori: | Skrivare |
| Modell: | MFC-L3780CDW |
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